Wednesday, December 18, 2019

Marketing Plan For Apple s Marketing Strategy - 920 Words

In January 2007, Apple entered the smartphone industry with a firm stride. Apple s iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its revolutionary fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpected blow. Apple had to face dissatisfied customers and international law authori-ties. The issue laid in the core of its marketing plan. The company was mainly oriented on innovative technology, forgetting who this technology was actually serving.†¦show more content†¦Thus, SWOT analysis is central to this task. Apple iPhone has lots of strengths, such as brand equity, consumer loyalty, high technologies with unique features, and ease of use, developer support and consistency. Beyond that, having Ste-ve Jobs, as a CEO of the company, the guy who could literally pull rabbits out of his hat (Roger Kay), added a tag of innovation onto the aforementioned list. However, weakness play a much more important role. They are: high price, limited production line, its own closed operating system, which is not compatible with any third party applications or services, and expensive RD. As a result, product is perceived by consumers as a luxury device. As far as opportunities go, Apple has great perspectives in continuing technological advance-ments and geographical expansions, as well as enlargements of potential markets. Yet, threats com-ing along with even more extensive force, involving diverse competitors, heavy dependence on sub-sidies from phone carriers, the U.S. International and European laws protecting consumers. Besides, economic situation of the market itself, as well as company s suppliers, could play extremely im-portant role, since it could directly affect consumer purchasing power, and may also create supply

Monday, December 9, 2019

E-Commerce & Marketing Online Security Programming

Question: Discuss the security problems, E-commerce protection and security strategies? Answer: Executive Summery Online security programming is an expansive term that alludes to the different steps people and organizations take to ensure PC frameworks or PC systems that are connected with the web. One of the essential truths behind the Internet assurance programming is that the web is not an ensured domain. The web was at first considered as an open, for the most part connected PC framework that would encourage the free return of thoughts and points of interest. Data sent over the Internetfrom individual email messages to online shopping requests go through a continually changing arrangement of PC frameworks and framework hyperlinks. Therefore, deceitful online programmers and trick craftsmen have adequate chances to distinguish and change the points of interest. It would be basically difficult to secure each PC connected with the web as far and wide as possible, so there will probably dependably be feeble hyperlinks in the chain of subtle information return. Introduction Because of the development in web utilize, the number PC assurance breaks experienced by organizations have expanded quickly as of late. At one time, 80% of security breaks originated from inside the association (Nahari, and Krutz, 2011). At the same time this circumstance has changed as organizations have associated with the web, making their PC arranges more helpless to access from outside troublemakers or industry specialists. At the point when business visionaries do get to be mindful of issues, besides, (Emery, 1995) assessed that just 15% report the security infringement to controllers. Small entrepreneurs need to perceive the different dangers included in performing over the web and build security approaches and strategies to decrease their dangers. Online security programming measures range from programming and equipment assurance against online programmers and infections, to preparing and points of interest projects for specialists and framework chiefs. It might be unimaginable or if nothing else unrealistic for the small enterprise to attain to 100% protected PCs. Yet small enterprise proprietors can discover approaches to adjust the dangers of performing over the web with the profits of fast subtle elements exchange between the association and its specialists, clients, and providers (Hassler, and Moore, 2001). Security Problems A remarkable reason PC issues are virus, or unsafe projects that are given to PCs or procedures. Few viruses alter improvement to make programs ineffectual, while others fight or uproot information. Numerous viruses spread rapidly and work a tad bit, so they may not be perceived until the harm has as of now been carried out (Smith, 2004). Programmers have two principle systems for bringing about issues for organizations' PC frameworks: they either figure out how to get into the project and afterward change or get points of interest from within, or they make an endeavour to over-whelm the system with subtle information from the outside so it decays. Restricted a programmer may get into a small organization's PC system is through a start port, or the web gets to that remaining part start actually when it is not being utilized. They may additionally make an endeavour to proper assurance secure passwords that are a piece of representatives or other acknowledged customers of a PC. Numerous online programmers are educated at intuition regular assurance security passwords, while others run programs that recognize or catch security secret key subtle information (Oosthuizen, 1998). Another basic technique of attack utilized by online programmers is email satirizing. This technique contains giving acknowledged customers of a PC program counterfeit email that is by all accounts as though it were sent by another person, undoubtedly a customer or other person the customer would know. At that point the programmer tries to technique the customer into disclosing his or her security secret key or other organization methods. At long last, some online programmers handle to close down organization PCs with the dismissal of administration attacks. These attacks incorporate harming an organization's site with a substantial number of points of interest so that no valid subtle information can get in or out (Hanumesh, and Sunder, 2000). E-commerce Protection Notwithstanding shielding their own particular PCs from assurance dangers, associations that work over the web should likewise fare thee well to secure their online customers. People and associations that shop online are getting to be progressively worried about the security of the web pages they visit. A customer encounters issues utilizing the small association's site, they are unrealistic to trust you with their association once more. They may utilize the mass correspondence imminent on the web to advise other planned customers of the perils. Moreover, contenders may exploit the circumstance to take the customers by publicizing a secured web server. Tragically, associations occupied with e-trade are most defenceless against web security application dangers. As (Emery, 1995) clarified, the same projects that encourage electronic shopping likewise make an imminent opening in the PC security. As you gather bank card numbers and other customer subtle elements from fill-in-the-clear structures, or gift forthcoming customers access to the databases loaded with item points of interest, you might likewise abandon itself open to assaults by programmers or focused spies (Aldhouse, 1999). (Emery, 1995) makes a progression of suggestions for associations that work over the web. First and foremost, he focuses on that all web applications ought to be kept the extent that this would be possible from the standard system application. For instance, the small association may utilize a standalone PC to run its Web server or spot a firewall between the Web server and whatever remains of the PC system. It might likewise be conceivable to run a small e-trade operation on an "Internet Service Provider (ISP)'s" PC instead of an association machine. (Emery, 1995) additionally underlines that associations ought to never store customer data, particularly bank card numberson its Web server or some other PC associated with the web. It is additionally a savvy choice to abstain from putting any touchy or restrictive organization company on these machines (Yang, 2011). For associations, which will most likely be unable to utilize PC specialists why should qualified build and see the web assurance application frameworks, (Emery, 1995) prescribes leaving e-business security to an ISP. Numerous ISPs permit associations to buy a Web space on a secured server at a sensible cost. Regardless, small enterprise proprietors ought to measure the expenses of executing a secured Web serverand enlisting the employee to consistently watch and keep up itagainst the forthcoming benefits they may get online purchases. Security Strategies In place for hardware and software safety oriented highlights to be compelling, small organizations must consolidate PC security into their essential capacities. (Korper, and Ellis, 2001) prescribe that small association proprietors secure an arrangement of rules and systems for Internet assurance programming. These rules ought to incorporate PC movement at both the client stage and the system supervisor stage. At the client level, one of the first undertakings is to instruct clients about the significance PC security. Each client ought to oblige a security watchword to get to the association's PC. Security passwords ought to be no less than eight figures in length and incorporate letters, numbers, and signs. Specialists ought to be encouraged to keep away from clear decisions like names or dates of birth. Moreover, representatives ought to be coordinated, never to store their security secret key in a bureau or on a message load up, never to let any other individual log into the system utilizing their name and security watchword, and never to leave their PC on. Generally speaking, small association proprietors need to convince representatives that the data on the association's PC is private, and that they have an obligation to help ensure it (Kosiur, 1997). PC chiefs ought to be included in creating and applying security strategies and methods. They are responsible for guaranteeing that the body application and equipment are secure, and also overseeing and following openness the system. (Korper, and Ellis, 2001) notice various steps executives can take to help secure an association's PC. To start with, they suggest keeping web servers in a shut room with constrained availability. Second, they propose part program information documents from data on the PC framework. Third, they encourage executives to set up infection checking application on all association PCs and keep labourers from copying outside projects or information documents onto the framework. Huge numbers of the system director's obligations include anticipating unlawful individuals both inside and outside the organization from getting to the PC framework. Inside, it is a decent arrangement to cut-off staff's availability the project based upon their employment needs. Case in point, it would presumably not be vital for individual in accounting to have openness faculty records. The supervisor ought to focus client and gathering access rights to permit specialists to carry out their employments without likewise making the system unnecessarily defenceless to assaults from disappointed labourers. Another sound arrangement is to oblige specialists to change security passwords much of the time, and to promptly kill security passwords when labourers leave the association or are finished. Directors ought to likewise allow online association just to those specialists who need it for business purposes. It is conceivable to square staff's availability recreations, newsgroups, and gr own-up destinations on the web, and to set up an application that delivers reports of the online destinations frequented by labourers (Khosrow-Pour, 2004). To stay away from unlawful outside availability the PC, chiefs ought to focus, openness rights gave to suppliers and clients. They ought to likewise verify web spaces are secure, and potentially actualize a firewall system to shield the inner project from outside openness. Another vital strategy is never to store worker passwords on any PC that is associated with the web. Directors ought to likewise be watchful about creating visitor accounts on the association's PC, since some such requests may originate from online programmers or aggressive operators. There are various devices accessible to help program executives in following the security of an association's PC program. For instance, project review programming ways clients who are acquiring the system and what records are being changed. It likewise flags the administrator to intemperate fizzled log-in endeavours. The best review bundles create program use covers request, which permits the administrator to remake occasions in the event of a security infringement (Gengler, 1999). Conclusion Albeit managing the particulars of online security programming may appear to be threatening, there are various assets small organization proprietors can turn to for help. Case in point, numerous organizations has started to offer bundled web security innovations, for example, the equipment based "Web Safe" framework. Likewise, secure Web servers and web program are broadly accessible. These frameworks, which incorporate "Netscape GPS" and "Netscape Server", uproot a great part of the web security software weight from organizations. Furthermore, a few Web destinations give free virus cautions and down-loadable against antivirus or firewall for web programming. References 1. Aldhouse, F. (1999). Data protection and electronic commerce. Information Security Technical Report, 4, pp.25-26. 2. Emery, V. (1995). How to grow your business on the Internet. Scottsdale, Ariz.: Coriolis Group Books. 3. Gengler, B. (1999). E-commerce security study. Network Security, 1999(9), p.7. 4. Hanumesh, V. and Sunder, K. (2000). A Study of Security Issues in E-Commerce Applications. IETE Technical Review, 17(4), pp.209-214. 5. Hassler, V. and Moore, P. (2001). Security fundamentals for e-commerce. Boston, MA: Artech House. 6. Khosrow-Pour, M. (2004). E-commerce security. Hershey, PA: CyberTech Pub. 7. Korper, S. and Ellis, J. (2001). The e-commerce book. San Diego, CA: Academic Press. 8. Kosiur, D. (1997). Understanding electronic commerce. Redmond, Wash.: Microsoft Press. 9. Nahari, H. and Krutz, R. (2011). Web commerce security. Indianapolis: Wiley Pub. 10. Oosthuizen, G. (1998). Security issues related to E-commerce. Network Security, 1998(5), pp.10-11. 11. Smith, G. (2004). Control and security of E-commerce. Hoboken, N.J.: Wiley. 12. Trepper, C. (2000). E-commerce strategies. Redmond, Wash.: Microsoft Press. 13. Yang, C. (2011). Analysis on Protection of E-commerce Consumer Network Privacy. Procedia Engineering, 15, pp.5519-55

Monday, December 2, 2019

Risk And Crisis Management Issues an Example of the Topic Government and Law Essays by

Risk And Crisis Management Issues Crisis is an expected part of business these days and cannot be detached from usual business activity. Corporate crises primarily are more likely to be impulsive by market, organisational compositions, finances, innovative technology or by natural catastrophes, and may result in widespread losses of not only resources but also human life. Corporate crises inevitably injure both the financial structure and also frequently the reputation of the organizations concerned. Strategic crisis preparation is becoming a more and more important issue as organizations seek to cope successfully with possible crises. Need essay sample on "Risk And Crisis Management Issues" topic? We will write a custom essay sample specifically for you Proceed After executives at Soc Gen had unravelled the mystery of Mr Kerviels position and published their findings, the banks reputation for its sophisticated risk management was essentially in tatters along with the its independence (Matlack 2008). The stakeholders who were the most affected as a result of the fraud at Societe Generale included the banke employees and higher management along with the shareholders of the company who had to pick up the pieces. Daniel Bouton, the banks chairman, initially presented the incident merely a short-lived rampage attributed to a rogue trader who had been able to hack into Societe Generales computer systems. The chairman later had to conduct a massive PR exercise just to save his job. The potential impact of crisis upon an organisation's reputation is clear in this case. Crisis is essentially a socially constructed process that is experienced in different ways by different stakeholders (Kellerman 2006). For instance, the banks senior management could have potentially lost there jobs along with other bank employees. The stockholders were also affected but in a slightly different way. Soc Gen had to raise further capital through a rights issue diluting the value of the investment of the original stockholders of the company. It has become amply clear in public perception that Mr Kerviels managers ignored more warning signs that, if properly heeded, would have permitted them to prevent the trader long before he was able to carry out so much damage. When all was said and done, the total loss associated with the scandal was close to pounds 2.5 billion (Evans after and before and therefore the stakeholders were able to identify particular drivers for crisis and their interaction with the organisational culture. Organisational level factors, such as culture, configuration, systems and stakeholders are important elements to consider in analysing SocGens vulnerability to crisis. As in many cases, in the immediate aftermath of a crisis, there are a lot of reports of individuals mistakes as well as actions which may have led directly to the crisis. It also takes the form of scapegoating. The role of the individual, Mr Kerviels is only part of the game and draws upon the notion of human error by Reason (1990). Reason has argued that in many occasions we are unable to understand, prevent and also mitigate the impact of an individuals action until we have a concise understanding of the fact that action, or mistake, is a symptom of wider organisational failures. In this case the systematic failure (where can this be identified from the case and what kind of system can this be referred to, i.e a loosely or tightly coupled system?) of internal controls SocGen played a huge role in the whole episode th at eventually led to the losses (McEachern 2008). In later interviews with bank executives, board members as well as investigators along with rival bankers and Mr Kerviels own testimony to the French prosecutors that have revealed a overconfident, hard-driving culture that had become part of SocGen which allowed even a middle ranking trader to repeatedly make huge bets with the banks money without getting detected. The fact that Mr Kerviel had knowledge about the computer and internal controls systems at Soc Gen as a result of his last position before becoming a trader allowed him to abuse the system. Risk managers were only part to be blamed for the Soc Gen scandal. Jerome Kerviel, was working as a trader on the junior desk at headquarters in Paris, knew very well how to dodge the risk management system in place since he had already worked in the back and also middle office between the years 2000 and 2005 before he became a trader, making it almost impossible to detect the fraud. As he knew the system well, he knew how he could avoid his transactions being detected. No risk management system is totally reliable and there are always backdoor grey areas in which transactions can be undertaken without triggering monitoring activities (Mulcahy & McGinn 2008). One of the keys to this problem is to have an outside system for monitoring activities. The risk management system was made by programmers at Soc Gen and therefore there was more information and in turn vulnerability for an abuse of the system. As with a lot of other financial frauds over the last decade or so, the crisis was systemic failure, an due to multiple failures inside and outside the organisation. The basic principles of risk management had not been respected in the Soc Gen scandal. It was a procedural breakdown on the whole. In a report on the trading losses, French regulators have revealed that previous inspections by the banking commission operating under Bank of France had discovered weaknesses in Societe Generales control system back 2006 which had led to a serried of recommendations for strengthening the security of operations. Certain mechanisms of the internal controls failed to function at Societe Generale, and the ones which functioned were not properly taken up by appropriate modifications. French economy minister Christine Lagarde in her report to the Prime Minister on the fraud case said that the banks management needs to be fully implicated in risk control, most apparent by creating committees as par t of governance structures which are dedicated to risk supervision as well as internal controls. As is often the case with such fraud scandals, Kerviel had built up too much control illustrating a lack of supervisory procedures as well as lax monitoring from the systems standpoint. All this points to a systematic failure at the bank and the way it ran its internal control systems. Risk management is the process of managing uncertainty that arises in the normal course of activities, including those related to business ventures. Business risks can assume many forms. In the case of Soc Gen a failure to properly assess individual risk factors and do something about them was the key to the whole issue. Various other types of risks impacted Soc Gen as a result including strategic risk, business risk, and reputational risk, among many others like non-financial operating risks (theoretical discussion, highly unnecessary). It is believed by some that the banks management concentrated too much on the credit risk, or the risk that a counterparty will fail to perform as expected on a contractual obligation, leading to a loss; market risk, or the risk that movements in an underlying asset or index will create a loss; and liquidity risk, or the risk that assets cannot be liquidated or funding sources cannot be accessed without creating a loss as a result of the Sub-prime ex posure in America along with the financial crisis in that time period. They failed to properly asses the operational risk which is also an important area of risk management. The same goes for the risk of loss due to flaws or failures in control processes. All risks therefore has to be included in official trading systems, without exception; failure to do so leaves a firm subject to operational risks and possible fraud. A risk process cannot function properly without clear governance. The lack of separation between front- and back-office activities and the failure of market/credit risk controls are just two of the many by-products of an ill-defined governance process. Previous failures like that at Barings had already called for independence between front- and back-office activities, a practice that most firms have but Soc Gen failed to do this on the human resource side of the equation. Crisis preparation has been at the hub of quite a few studies of crisis management, the most significant of which was done by Pearson and Mitroff (1993) in which five stages of crisis management were summarized: signal detection, preparation/prevention, containment/damage limitation, recovery, and learning. The first and second stages Signal Detection and Preparation/Prevention make up the practical types of crisis management. If carried out effectively successfully, then, these activities can prevent many potential crises from taking place in the first place. The third and fourth stages Containment/Damage limitation and Recovery make up the reactive activities carried out after a crisis has occurred and they are called Crash Management. The fifth stage The learning phase concerns the interactive phase of crisis management. This phase can be brought about by as a part of a crisis management planning in the absence of an actual crisis or as an effect of the experience of the crisis. ( Theoretical discussion) The relationship between organisational learning and crisis is also clear in the Soc Gen trading scandal. According to the Audit Committees report, all of the futures positions held have been checked against the counterparty (clearer) and specific control procedures have been implemented subsequently so that the loop holes that became apparent by the activities of trader to avoid controls can no longer repeat themselves. Beyond this, further controls are also planned and the bank has promised that substantial human resources would be mobilized for this along with the support of outside fraud specialists. List of References Reason, J. (1990), Human Error, Cambridge University Press, Cambridge. Carol Matlack 2008. SocGen's Changing of the Guard. Business Week (Online), April 21, Val Mulcahy, Carol McGinn. 2008. SocGen Falls into a Familiar Hole: Protect Your Shop with Back-to-Basics Controls. The RMA Journal, April 1, 58-63,9. Cristina McEachern 2008. CONFESSIONS of a ROGUE TRADER. Wall Street Graeme Evans, Steve Pain. 2008. Societe Generale takes pounds 2.5bn rogue trader hit ; BANKING :[FIRST Edition]. Birmingham Post, February 22,

Wednesday, November 27, 2019

Masters Dissertation Writing Tips

Masters Dissertation Writing Tips Masters Dissertation Writing Tips There are several important tasks every student has to face during the process of studying, and writing a masters dissertation is one of them. The first thing worth mentioning about a dissertation is that it needs to be done well in order to get a masters degree. So, as you can see, we shouldnt underestimate all the responsibility of writing such kind of a task. Needless to say, that such a big responsibility makes you feel worried and tense all the time, even if you have enough time and there is no obvious reason for that. It seems like every student has fear for deadlines. Well, it is clear why: writing is a creative task and creativity shouldnt be limited by anything. On the other hand, even if you are pressed for time, you can write faster and cope with your tasks more effectively. Lets try to figure out how to do it right. The first step is choosing a topic you are interested in. You must be sure there is enough information to use for the topic you choose. Moreover, it should be relevant so that your teachers are also interested in what they are going to read. Try to look back at everything youve learned before and understand what particular topic was interesting for you. You may also choose something new, but be sure to consult your teacher to know whether it is suitable for your task. Your next step should be gathering all the necessary information before you will start writing. Once youve done that, make a plan in order to know the structure of a paper you are going to write. Take your notebook with you wherever you go because good ideas can come out of the blue. When you finally start writing, you should clearly see the outline of your paper. Do not put this stage off because you need to have enough time to edit and proofread your paper in the end. Keep in mind that you are writing an academic paper, so your language should be formal. No jargon or slang is accepted here. No matter how attentive you are while writing, you should look through your paper when you finish it to see whether there are any mistakes. Follow these tips and dissertation writing wont be a difficulty anymore. All the tips written above will work fine if you have enough time. Otherwise, you will need some help to cope with your task well. One of our experienced writers can help you out with your Masters dissertation. All you need to do is to place an order and tell our writer what kind of task you have and the deadline by which the task should be done. Save your time and effort and get the paper you need.

Saturday, November 23, 2019

Take the Stress Out of Author Marketing

Take the Stress Out of Author Marketing Weve all heard it: You need to spend time building and interacting with your audience. You need a website and a blog. And dont forget about book signings. Facebook, Twitter, Google+ and LinkedIn social interaction should all be regular parts of your weekly marketing habits. They dont happen Im a writer, not a marketer, we complain. Some have hired a publicist to handle all these marketing details, but that can become expensive. There is another option that many writers are now utilizing. Its the growing league of Virtual Assistants (or VAs}. As the title implies, a VA operates virtually, via online and telephone interaction with their clients. Each VA has a unique skillset which she employs, but most are very Internet savvy. The primary function of a VA is to take on tasks delegated to them from their client, so their client can spend their time on their primary focus, in the writer’s case, writing. Taking on social media posting and interaction is a common task delegated to a VA. They can create your author Facebook page, Twitter account and LinkedIn profiles. Once these are setup, they can create appropriate posts to each of these accounts on a frequency schedule that fits your preference and your budget. Need to create a webpage to announce your next book? Can’t keep up with your blog postings? Your VA can take care of that for you, too. VA skills are not limited to these types of online marketing tasks. A VA could also arrange for book signings or speaking engagements. They could design postcards or posters to promote a book signing or book release. They could track the status of your submissions to agents and publishers. They could even be your research assistant, collecting data for your historical novel or hunting down sources for a magazine article. Now that I’ve gotten you all excited about the possibilities of unloading some of those time consuming tasks off your to-do list, the next question you’ll have is – â€Å"How do I find a VA?† There are lots of ways to do that. There are companies online that specialize in providing VA services. HireYourVirtualAssistant.com is one, ContemporaryVA.com is another. If you’d prefer to hire an individual directly, you could post an ad with WAHM.com, a job service newsletter that many VA’s subscribe too, or on one of the online bidding sites like elance or Guru. Simply inquiring among your network of writers may turn up names of VA’s that others have used and have been happy with. How much will a VA charge for their services? That can vary greatly. Many will charge Haven’t you always wanted your own personal assistant? Delegating some of your marketing tasks to a VA can unload a whole lot of stress and be profitable, as well. After all, marketing is all about increasing sales. Hiring a good VA can be one of the best investments you make in your career.

Thursday, November 21, 2019

Choose 2 questions Essay Example | Topics and Well Written Essays - 1250 words

Choose 2 questions - Essay Example This owes to the fact that once such multinational companies are established, they assist in alleviating the living standards of the local people. Some of the multinationals, which have transformed the lives of the people according to the proponents of globalization, include the Apple Inc. and the Coca Cola Company. For instance, the former company has majority of its operations in China. This is owing to the fact that this country offers experienced and cheap labor for such multinational companies. The proponents of multinationals also believe that this is the only way to promote the spirit of globalization. With the market being free, every individual has the right to conduct his business in any country, provided all conditions are right. In short, therefore, the proponents of the multinational corporations focus on the macro level (systemic) analysis of this situation. On the other hand, though, the critics of multinational corporations have a different view on this issue. This is because they focus on it from a sub systemic level of analysis. For instance, the multinationals have been criticized for being the main cause of unemployment in some developing countries. This is despite the fact that the proponents indicate otherwise. For instance, once a multinational corporation is established in a developing country, it threatens the infant industries. The latter may not be in a position to cope with the completion of such large multinational corporations. For that reason, some of the local industries are forced to shut down mostly due to reduced sales. This results to an increased unemployment as people loss jobs. The critics indicate that one of the main advantages of the multinational companies is that they are able to operate on a large scale than the local industries. They have capital and therefore have the ability to ensure that there is the right kind of technology and qualified working force to provide quality goods and services. According to the crit ics, the multinational companies are out to perpetuate their monopolistic powers. Some of these multinational companies come from the developed nations. It is indicated that there is a correlation between the military power and the economic power of any given country. It is for these reasons that majority of critics indicating that the multinationals are out to give more political and military power to some of these countries. Such critics also question the need for globalization. They indicate that globalization has led to many negative effects than it was earlier thought. For instance, it has been challenged for increased unemployment and effect on the local businesses. According to Marxist view, the main beneficiaries of globalization have been the developed countries. They indicate that the main reason why it exists is to enable the developed nations accumulate more wealth especially from the developing nations. For instance, the developed nations have been able to take advantag e of the cheap labor provided by the developing nations. While such corporations make a lot of profits, the employees are not rewarded according to the services that are provided. According to my analysis of the situation, I believe that the sub systemic view (critics), best explains the situation in hand. Most of the developing countries still grapple with the issues

Tuesday, November 19, 2019

Culture of Deaf Students Assignment Example | Topics and Well Written Essays - 750 words

Culture of Deaf Students - Assignment Example The standard curriculum is designed with teaching-learning taking place to large extent through the spoken word. Teachers mainly give instruction through the spoken word which is inaccessible for many DHH children even with developments in assistive technology (Humphries, et al., 2014, p. 1, C 2,3. line 11-13). The curriculum needs to be adjusted to include more of other modes of learning such as learning by doing to ensure that DHH learners become more engaged in the learning process. It has been proven that learning takes place best when the learner is actively involved. The DHH learners need to have access to communication modalities in the educational setting and beyond. Hearing aids, cued speech, cochlear implants, sign language, sign language interpreter, and other ways of facilitating communication should be incorporated into the learning process extensively (Szymanski, Lutz, Shahan, & Gala, 2013, p. 4, line 14-21). The learners will in this way be actively engaged in the lear ning process. Assistive technology can also be used to enhance access to information in the classroom. Language development is a critical matter in cognitive abilities of DHH learners. Before the age of five, children must be exposed to an accessible language on a frequent and regular basis to facilitate their development of full language competence (Humphries, et al., 2014, p.2, C 1,2. line 2-5). Deprivation of language leads to various cognitive deficits since language is the mode of transfer of information. The curriculum should for this purpose, introduce sign language in the educational curriculum from an early stage; preferably before five years of age. In so doing, the learners become proficient in a language that they will have to use for their entire learning lives.  

Sunday, November 17, 2019

Media coverage of Big Brother Essay Example for Free

Media coverage of Big Brother Essay An analysis of how the notorious figure Jade Goody was represented in media coverage of Big Brother. Despite being the second last evicted from the big brother house, and apart from being popular in the public viewers eyes, Jade Goody has been portrayed by the media as a very objectionable individual whom is probably labelled as the worst housemate ever. In The Sun Jade has been exposed, as a stupid and drippy contestant who they strongly feel should be evicted from the house as soon as possible because of their stereotypical ways of commenting about an individual. The language in The Sun is very inadequate, Dated 18 June an article in The Sun uses other contestants in the house as their main evidence of her mouthy manners, which has effected and brought a commotion into many of the media press for Big Brother. Jade aimlessly, is not aware of the outside world. The sun uses slang to get messages across to the reader which puts the readers mind in a state of informality, something they too can have a laugh at. In article the press go a little too deep into her personal life and use a coverage about her jailbird dad to describe her outside life. They use this epithet in order to create tension and prejudice about jades conduct in the Big Brother house. Jade here is represented as a bad girl from a bad family who maybe has a lot of things that she can be contrasted too which stereotypically is the way The Sun label people. Being called a pig and being voted out, as a pig is not a very satisfying way to find out what the press has said about you. Jade in articles written by The Sun. Another headline that starts using her sexuality is the article dated June 19 in which the headline metaphorically refers to the sexual innuendo they make about her and PJ sleeping together, toe-job to blows job is connotation of her sexual life. In that particular article the writer tried to create jade as a person who is annoying as she is referred to as mouthy jade, tearful which doesnt show her as a strong participator at the beginning of something that can alter her way life. Using Jades mothers sexuality lesbian mother affects the public as they are put in spot where they are hypnotised to think that it is wrong to not be heterosexual. To the public reading an article about the sex life of celebrities amuses them and brings entertainment to their minds, however it can be a very sad thing to where the celebrity feels betrayed by people around them. The articles written by The Sun use many personal terms and stories to attract attention that it seems that the media like to exploit her private life to the public for personal rights. But it seems to be lacking in justice because doesnt jade have her rights as an individual? Her mother is described as an unmarried Jackie Budden, which adds to the pile of personal matters. Does it really matter if her mother wasnt married and it shouldnt really have an effect or change o the way jade will carry on winning to second place. The Sun seem very bias, they dont seem to like jade goody because of the fact that her dads in jail, her mothers sexuality and the way it differs from jade. Being a dental nurse has been contrasted to the way she doesnt seem to have helped people like her because in the sun she has been nominated as the nations most hated. It shows that they use her occupation too to describe her failure in the house. Many other types of comparisons are made about jade, for instance in an another article her yawing caught by a camera is contrasted to a baboon mimicking jade which is rather ironic about her nature. Many pictures that are put into the articles by The Sun portray her as an unflattering person, big boobs all carefully selected to make her look unattractive and not someone youd particularly want to follow in step wise. In the Jade should keep her big mouth shut article a picture of disgustingly easting a pizza fits with the heading. Underneath they use an alliteration to bring out the pun in her. Another form of imagery used by The Sun is a picture of her breast falling out of her bikini which has a heading of Jade Boobs again which could be a attire about her weight which isnt a nice way of representing someone. Throughout her time in Big Brother The Sun used many atrocious, narrow-minded comments about Jade to in a sense entertain the readers. However by presenting her as a pig, dimwit and many other forms of pessimistic and notorious descriptions the sun created a hateful and bitter side to jade. Because of the homophobic, stereotypical reputation that The Sun holds it fits the nature of the articles written by them to comment upon her like this. However in The Daily Mirror they use another way of presenting jade. Despite the fact that she may have been named a pig, a cow it doesnt stop them creating the anti-Big Brother campaign, which they take total, sides on Jade. The front page of the Daily Mirror has 3 pictures of Jade looking rather depressed and isolated. She is wearing a crucifix; with a white top, which could be a technique, this paper uses to bring out another side of Jade. Her innocence most likely. The headline starts off with Nobody Loves me, and underneath the picture the reporter has added his feelings but I do. which creates anxiety as well as excitement to the readers of who could be the person who does, and why. The page 10 coverage is rather different to the Suns reports on Jade as here she has been described as not the sharpest pin but who cares. This is a turning point to a debateable question of whether jade is a good or bad contestant. The article includes better pictures of her smiling, looking like she can have fun and as an innocent person. The article itself is optimistic about jade Kevin OSullivan admits that he has sympathy for the divine ms Jade which is rather ironic in sense for those who have just read the sun articles on jade goody. The article uses antonyms from the articles that are very pessimistic about her. The language here is more sympathetic and close to the heart. It seems more comfortable because the reader doesnt have to feel like they are pushed to believe each word. However here she is placed as a poor girl who richly deserves to win. However there are mocks about how she wont win beauty contests and how she is a blonde bumshell- sorry bombshell which shows that the writer in a way does see her as unpleasant he tries to keep it discreet. The article states how the reasons why they have created an anti big brother campaign was because they thought that they too fitted the crowd therefore it was time for a change. This represents jade as another person, here in this article she is not diversely exploited but mildly commented upon. It also seems that because of the fact that the sun has been commented upon by many people the Daily mirror needed to avoid being commented upon too. By creating a kind image to the reader they can help attract more readers. The daily mirror by adopting the title The anti-Big Brother campaign seems to have distanced them from war, since September 11th. By placing another anti subject apart from it helps readers get away from tension and to having some form of gentle entertainment. Both article pity jade however in the sun they use personal comments to create subversion by the readers for jade goody whereas in The Daily mirror they try to create sympathy and warmth. It really is a matter of decisions made by the readers of whom they take sides on. Jade has been presented rather poorly throughout her time in Big Brother due to her looks and personality. By creating her as a person that is ironically a failure in the show they have been able to capture a form gossip column for their readers to enjoy.

Thursday, November 14, 2019

Free Native Son Essays: Society or Personal Responsibility :: Native Son Essays

Native Son: Society or Personal Responsibility  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã¢â‚¬ËœDoes society create people or do people create society.’ Does one’s surroundings create a person or does a society create that person’s surroundings, ultimately creating a fate for that person. There is a very interesting portrayal of this idea in a book called Native Son by Richard Wright. It gives one an inside look on how a young African-American man grows up in the 1930’s, how crime affects him and how his surroundings and society have created his life and fate.    Bigger Thomas, the young man who’s life is portrayed in this striking book, did not necessarily have homicide in his fate. However, throughout all the negative experiences Bigger has experienced, it is not surprising to one how he fell into his situation. Bigger grew up in poverty, without a father, with discrimination leaking from cracks in the walls of his family’s one room rat infested apartment. He grew up on the south side, the black area of town, where everyone lived in apartments such as his. This of course was not by choice but by white entrapment, and the oppression and slavery of African-American people and those morals and traditions which are still upheld in this country today. This is not to say that it is completely society’s fault; it is everyone’s fault through neglecting the obvious. However, even through poverty the south side may have been able to come together to create a basis, a stable place for their children to grow up in. I am not blaming them, though. Racism was obviously rampant and it may have been impossible to come together when everyone was forced to put themselves first. With the theories of racism and hate engrained into society, how easy could it be to break free of discrimination and make something of yourself? â€Å"Down here in Dixie we keep Negroes firmly in their places† (P.324). When so much effort is put into keeping people separate and hating someone, for whatever reason, it gives a person a reason not to care what happens to them in terms of their lives. If nobody else cares what you do, then why should you? I think this is what Bigger felt when he was growing up. I think he also saw white people as such a high power that he was unable to do anything about what he felt was wrong.

Tuesday, November 12, 2019

Neo-liberalism

In one long revolutionÐ °ry wÐ °ve, the EÐ °st EuropeÐ °n regimes of ‘reÐ °lly existing sociÐ °lism’ hÐ °ve been swept Ð °wÐ °y in the pÐ °st two yeÐ °rs. Communism Ð °s Ð ° living politicÐ °l movement no longer exists, Ð °nd Ð °nticommunism is therefore no longer Ð °n essentiÐ °l element of bourgeois ideology in the West. EÐ °stern Europe, the Soviet Union, Ð °nd most of their former Ð °llies in the Third World (Ð ngolÐ °, EthiopiÐ °, VietnÐ °m), Ð °re swiftly being reintegrÐ °ted into the world economy, their sociÐ °l structures overturned to Ð °ccommodÐ °te their insertion into the globÐ °l cÐ °pitÐ °list clÐ °ss structure. In these formerly sociÐ °list countries, neo-liberÐ °lism hÐ °s become the predominÐ °nt ideology legitimÐ °ting the privÐ °tizÐ °tion of the stÐ °te-controlled economy Ð °nd the substitution of the mÐ °rket for the sociÐ °l provision of bÐ °sic welfÐ °re. For Europe Ð °s Ð ° whole this hÐ °s set in motion processes of economic Ð °nd politicÐ °l liberÐ °lizÐ °tion Ð °nd mÐ °ss migrÐ °tion (HolmÐ °n, 1992). Ð n eÐ °rlier meÐ °ning of the term neo-liberÐ °lism wÐ °s Ð °ctuÐ °lly quite similÐ °r to the notion of corporÐ °te liberÐ °lism (HÐ °rris, 1972; Cox 1987). Ð  relÐ °ted cÐ °use for misunderstÐ °nding mÐ °y be the renewed populÐ °rity of the term in the USÐ  where ‘liberÐ °lism’ hÐ °d the sÐ °me connotÐ °tions Ð °s corporÐ °tism in Europe, Ð °nd where ‘neo-liberÐ °lism’ designÐ °tes those politicÐ °l forces which try to revive the liberÐ °lism of the Kennedy erÐ °, but prÐ °gmÐ °ticÐ °lly incorporÐ °te mÐ °ny of the conservÐ °tive criticisms of trÐ °ditionÐ °l Ð mericÐ °n liberÐ °lism (Rothenberg, 1984). It cÐ °n be sÐ °id thÐ °t neo-liberÐ °lism is â€Å"the politics constructed from the individuÐ °l, freedom of choice, the mÐ °rket society, lÐ °issez-fÐ °ire, Ð °nd minimÐ °l government. Its neo-conservÐ °tive component builds on strong government, sociÐ °l Ð °uthoritÐ °riÐ °nism, disciplined society, hierÐ °rchy Ð °nd subordinÐ °tion, Ð °nd the nÐ °tion† (Belsey, 1986, p.173). The combinÐ °tion of the two is not neÐ °rly Ð °s contrÐ °dictory Ð °s it sometimes seems. Ð s Ð ° concept of control, neo-liberÐ °lism is the formulÐ °tion of Ð °n identifiÐ °ble frÐ °ctionÐ °l interest in terms of the ‘nÐ °tionÐ °l’ or ‘generÐ °l’ interest. Neo-liberÐ °lism is the fundÐ °mentÐ °l expression of the outlook of trÐ °nsnÐ °tionÐ °l circulÐ °ting cÐ °pitÐ °l. In the West, the high tide of the ‘ReÐ °gÐ °n revolution’ Ð °nd ‘ThÐ °tcherism’ seems to hÐ °ve receded with the politicÐ °l retirement of their nÐ °mesÐ °kes, RonÐ °ld ReÐ °gÐ °n Ð °nd MÐ °rgÐ °ret ThÐ °tcher. UntrÐ °mmeled internÐ °tionÐ °l competition, the celebrÐ °tion of the mÐ °rket, of weÐ °lth Ð °nd self, Ð °nti-communism Ð °nd Ð °nti-unionism; Ð °ll these Ð °re no longer propÐ °gÐ °ted Ð °s ‘revolutionÐ °ry’ in the sense of chÐ °llenging Ð ° prevÐ °iling consensus of Ð ° different content, but they Ð °re now pÐ °rt of normÐ °l every dÐ °y discourse, self-evident, neÐ °r impossible to contrÐ °dict or even doubt. History conceived of Ð °s Ð ° struggle of ideologies hÐ °s come to Ð °n end, Ð °s FukuyÐ °mÐ ° (1989) would hÐ °ve it. In short, the end of history Ð °ppeÐ °rs to hÐ °ve resolved Ð °ny remÐ °ining internÐ °l contrÐ °dictions within internÐ °tionÐ °l cÐ °pitÐ °lism (other thÐ °n strÐ °ightforwÐ °rd competition), Ð °nd to represent the triumph of the ideologicÐ °l tendency Ð °rticulÐ °ting these orientÐ °tions, neo-liberÐ °lism. Its victory meÐ °ns thÐ °t its rÐ °dicÐ °l tenets hÐ °ve themselves become the new ‘normÐ °lcy’. This trÐ °nsnÐ °tionÐ °l revolution took plÐ °ce Ð °gÐ °inst the bÐ °ckground of the crisis of world cÐ °pitÐ °lism of the 1970s, which necessitÐ °ted Ð ° fÐ °r-reÐ °ching restructuring of the economic, sociÐ °l Ð °nd politicÐ °l conditions for cÐ °pitÐ °l Ð °ccumulÐ °tion. Neo-liberÐ °lism wÐ °s evidently the hegemonic project, which guided this restructuring Ð °nd shÐ °ped its trÐ °jectory. In the period from the First World WÐ °r to the 1950s the productive cÐ °pitÐ °l perspective (PolÐ °nyi’s principle of sociÐ °l protection) wÐ °s dominÐ °nt Ð °t the nÐ °tionÐ °l level; in this erÐ °, the hegemonic concept of control wÐ °s thÐ °t of stÐ °te monopolism. Money cÐ °pitÐ °l wÐ °s still principÐ °lly engÐ °ged in internÐ °tionÐ °l operÐ °tions, but the crisis of the 1930s led to its curtÐ °ilment by stÐ °te Ð °uthorities. GrÐ °duÐ °lly, Ð °nd definitely following the Second World WÐ °r, (US) industry expÐ °nded on Ð °n Ð tlÐ °ntic plÐ °ne, Ð °lbeit in Ð ° highly regulÐ °ted setting. Ð  welfÐ °re stÐ °te concept, the highest form of PolÐ °nyi’s principle of sociÐ °l protection constructed Ð °round the productive cÐ °pitÐ °l viewpoint, combined Ð °spects of expÐ °nding production with Ð ° meÐ °sure of reliberÐ °lizÐ °tion in the internÐ °tionÐ °l sphere. TrÐ °de, however, held priority over money cÐ °pitÐ °l (in line with the hegemony of the productive cÐ °pitÐ °l view). The comprehensive concept defining the new normÐ °lcy Ð °nd generÐ °l interest Ð °t this stÐ °ge wÐ °s corporÐ °te liberÐ °lism. In the crisis of the 1970s, finÐ °lly, Ð ° struggle ensued which resulted in the triumph of neo-liberÐ °lism. Neo-liberÐ °lism reÐ °ches bÐ °ck to the Ð °bstrÐ °ct Ð °nd cosmopolitÐ °n money cÐ °pitÐ °l perspective so prominent in liberÐ °l internÐ °tionÐ °lism, but industry hÐ °s meÐ °nwhile outgrown its nÐ °tionÐ °l confines. The pÐ °rÐ °digmÐ °tic scÐ °le of operÐ °tion of industriÐ °l cÐ °pitÐ °l todÐ °y is globÐ °l, Ð °t leÐ °st in tendency. Ð t the sÐ °me time we witness Ð ° relÐ °tive disintegrÐ °tion of the nÐ °tionÐ °l frÐ °mework into multiple locÐ °l Ð °nd regionÐ °l frÐ °meworks, leÐ °ding some observers to speÐ °k of ‘globÐ °lizÐ °tion’ Ð °s the typicÐ °l trend of the new erÐ °. The crisis of the lÐ °tter hÐ °lf of the 1970s cÐ °nnot be trÐ °ced to Ð °ny one single incident, or to Ð °ny one isolÐ °ted dip in the normÐ °l business cycle. It wÐ °s Ð ° fundÐ °mentÐ °l crisis of ‘normÐ °lity’ Ð °ffecting Ð °ll Ð °spects of the post-wÐ °r order: sociÐ °l relÐ °tions of production, the composition of the historic bloc Ð °nd its concept of control, the role of the stÐ °te, Ð °nd the internÐ °tionÐ °l order. Efforts to resolve this crisis necessÐ °rily Ð °cquired Ð ° comprehensive quÐ °lity. Ð s StuÐ °rt HÐ °ll hÐ °s sÐ °id, â€Å"If the crisis is deep—‘orgÐ °nic’—these efforts cÐ °nnot be merely defensive. They will be formÐ °tive: Ð °iming Ð °t Ð ° new bÐ °lÐ °nce of forces, the emergence of new elements, the Ð °ttempt to put together Ð ° new ‘historic bloc’, new politicÐ °l configurÐ °tions Ð °nd ‘philosophies’, Ð ° profound restructuring of the stÐ °te Ð °nd the ideologicÐ °l discourses which construct the crisis Ð °nd represent it Ð °s it is ‘lived’ Ð °s Ð ° prÐ °cticÐ °l reÐ °lity: new progrÐ °mmes Ð °nd policies, pointing to Ð ° new result, Ð ° new sort of ‘settlement’—‘within certÐ °in limits’. These new elements do not ‘emerge’: they hÐ °ve to be constructed. PoliticÐ °l Ð °nd ideologicÐ °l work is required to disÐ °rticulÐ °te old formÐ °tions, Ð °nd to rework their elements into new ones†(HÐ °ll, 1983, p. 23). The new concept of control emerging out of this constructive effort to deÐ °l with the orgÐ °nic crisis of the 1970s nowÐ °dÐ °ys we cÐ °ll neo-liberÐ °lism. It should Ð °lso be mentioned thÐ °t neo-conservÐ °tism provides the neo-liberÐ °l bourgeoisie with Ð °n effective ‘politics of support’: morÐ °l conservÐ °tism, xenophobiÐ °, lÐ °w-Ð °nd-order, the fÐ °mily, Ð °re the themes which provided the bÐ °sis for Ð ° relÐ °tively stÐ °ble electorÐ °l coÐ °lition, which even todÐ °y seems to hÐ °ve relegÐ °ted sociÐ °l-democrÐ °cy to the pÐ °st for good. The precise mix of elements (free mÐ °rket ideology Ð °nd neo-conservÐ °tism, destructive Ð °nd constructive) vÐ °ries from country to country, depending on the politicÐ °l conjuncture Ð °nd the country’s pÐ °rticulÐ °r plÐ °ce in the world order of the 1970s. The rise Ð °nd consolidÐ °tion of the neo-liberÐ °l project—which involved disciplining lÐ °bor through estÐ °blishing Ð ° new core-periphery structure of lÐ °bor relÐ °tions, subordinÐ °ting the globÐ °l productive grid to profit criteriÐ ° estÐ °blished by money cÐ °pitÐ °l, Ð °nd confronting the Third World Ð °nd the Soviet bloc with Ð ° new Cold WÐ °r—were not reÐ °lized Ð °t once. Even for its most Ð °rdent protÐ °gonists, neo-liberÐ °lism’s ‘rÐ °tionÐ °lity’ trÐ °nspired only grÐ °duÐ °lly Ð °nd through Ð ° process of triÐ °l Ð °nd error. Furthermore, Ð °s will become cleÐ °r from the following chÐ °pters, Ð ° hegemonic project is not Ð °bsolutely Ð °nd exclusively victorious. Elements which Ð °re Ð °lien to the hegemonic concept cÐ °n Ð °nd most likely will persist due to pÐ °rticulÐ °r historicÐ °l circumstÐ °nces, Ð °s with the tenÐ °city of liberÐ °l internÐ °tionÐ °lism in BritÐ °in during the Fordist Ð °ge, or with the persistence of corporÐ °te-liberÐ °l structures in the GermÐ °ny of the neo-liberÐ °l 1980s Ð °nd 1990s. References Belsey, Ð . (1986). The New Right, sociÐ °l order, Ð °nd civil liberties. In R. LevitÐ °s (ed.) The Ideology of the New Right, CÐ °mbridge: Polity Press. Cox, R.W. (1987). Production, Power, Ð °nd World Order. SociÐ °l Forces in the MÐ °king of History, New York: ColumbiÐ ° University Press. FukuyÐ °mÐ °, F. (1989). The End of History?’, The NÐ °tionÐ °l Interest, Summer: 3-18. HÐ °ll, S. (1983). The greÐ °t moving right show. In S. HÐ °ll Ð °nd M. JÐ °cques (eds) The Politics of ThÐ °tcherism, 19-39, London: LÐ °wrence Ð °nd WishÐ °rt. HÐ °rris, N. (1972) Competition Ð °nd the CorporÐ °te Society, London: Methuen. HolmÐ °n, O. (1992). Introduction: TrÐ °nsnÐ °tionÐ °l ClÐ °ss StrÐ °tegy Ð °nd the New Europe. In O. HolmÐ °n (ed.) EuropeÐ °n UnificÐ °tion in the 1990s: Myth Ð °nd ReÐ °lity, InternÐ °tionÐ °l JournÐ °l of PoliticÐ °l Economy 22(1), Spring 1992:1-22. Rothenberg, R. (1984). The Neo-LiberÐ °ls. CreÐ °ting the New Ð mericÐ °n Politics, New York: Simon & Schuster.

Sunday, November 10, 2019

Customer Lifetime Value †A Case Study Essay

A Your manager asks you what you think might explain the differences in p, r, and AC between the three groups. What would you say? i Group 1’s higher â€Å"p† could be due to the fact that this group of students doesn’t have the meal plan that undergrad students who live on (or close to) campus have. Additionally, some MBA students may have longer classes than the typical undergad student, especially on weekends. The MBA students may be more inclined to buy more food to save and snack on during class sessions. The retention probability through a certain time â€Å"r† is expected to be higher for undergrad students who live on or closer to campus and can easily walk to the sandwich shop. MBA students still have a high retention rate, but following the completion of their MBA program, they’re less likely to drive to Ike’s for food since they commute to school (especially if they have a good sandwich shop from where they commute). Regarding â€Å"AC†, the cost to promote Ike’s for people familiar with the area (Group 2) is expected to be lower because the Bay Area natives already have some knowledge of Ike’s. The â€Å"AC† for Groups 1 & 3 are higher because Ike’s must promote their business to people who have most likely never heard of the sandwich shop through ads, Facebook, or coupons. b What do you think could be done to improve CLV for any of the groups? Describe a specific action that can be taken by Redhead and explain how it alters the variables and CLV in the table for one or more groups. ii I expected the CLV for Group 3 to be higher considering the distance from the school. It could be so low due to the meal plan those students might have, but by decreasing the â€Å"AC† from 25 to 20, â€Å"CLV† will increase from 2. to 7. 5. The can be done by focusing their advertising efforts aimed at students to strictly on campus efforts. Perhaps they could also utilize social media for free advertising and introduce a â€Å"punch card† where after a certain amount of sandwiches bought, the customer can get a free one. This would possibly help increase the retention rate of all groups, especially Group 1 where these MBA students don’t have an on campus meal plan and often look for good food and money saving incentives off campus. Additionally, if the retention rate for Group 1 went from . 0 to . 825 through the use of the â€Å"punch cards† and even coupons for a free drink or chips, the CLV would increase from 7 to 11. 667 – almost putting Group 1 even with Group 2. And if the retention rate for Group 3 went from . 825 to . 85 through the use of the â€Å"punch cards† again, the CLV would increase from 2. 5 to 6. 875. I believe that by using more free social media advertising (decreasing AC) and increasing retention rate â€Å"r† through â€Å"punch cards† and coupons, the CLV for all groups will increase.

Thursday, November 7, 2019

Slavery essays

Slavery essays Tyranny in the land of the free Friends, countrymen, lend me your ears! There is a travesty occurring at this very moment as we speak! What is the name of this disastrous deed? Slavery. People of African descent are being treated as if not human, brutally punished, being held like animals, but worst of all, being traded and sold. In the first paragraph of the Declaration of Independence it clearly states and I quote: that all men are created equal, that they are endowed by their creator [God] end quote. Good people, I ask you this: how can one being hold sway over another!? They are people just like you are; the only difference is that their skin is darker. This is no different than two bottles of water. One of glass and one of wood. Their contents are the same yet their outward appearance is slightly differentiated. There is not enough evidence to prove this as correct behavior. You can even teach an animal etiquette, why not a fellow human being? While in my coach, I passed a slave owner and his slave. The slave smiled at me and recognized me as an abolitionist. To my horror, the white man beat the slave as if he was a dog. Then proceeded to kick at his legs. In my long years as an abolitionist, this was the most despicable thing I had ever seen. I was disgraced to be a human at that very moment. Now, all of you slave owners in the crowd are probably saying that I only seen what is going on in the public and not how you treat the slaves on your plantation. Trying to make an excuse, Oh, we treat them real good on our plantation. Ive seen plantations where slaves are kept in the barn with the cattle and horses. In a poor excuse for a bed, just some hay in a box and a rag as a pillow. While you lie content in a cotton bed with pillows filled with white feathers. Plucked from the freshest of chickens. Which a slave did with his or her own hands! ...

Tuesday, November 5, 2019

Battle of Salamis in the Persian Wars

Battle of Salamis in the Persian Wars The Battle of Salamis was fought in September 480 BC during the Persian Wars (499-449 BC). One of the great naval battles in history, Salamis saw the out-numbered Greeks best a larger Persian fleet. The campaign had witnessed the Greeks pushed south and Athens captured. Regrouping, the Greeks were able to lure the Persian fleet into the narrow waters around Salamis which negated their numerical advantage. In the resulting battle, the Greeks badly defeated the enemy and forced them to flee. Unable to supply their army by sea, the Persians were forced to retreat north. Persian Invasion Invading Greece in the summer of 480 BC, Persian troops led by Xerxes I were opposed by an alliance of Greek city-states. Pushing south into Greece, the Persians were supported offshore by a large fleet. In August, the Persian army met Greek troops at the pass of Thermopylae while their ships encountered the allied fleet in the Straits of Artemisium. Despite a heroic stand, the Greeks were defeated at the Battle of Thermopylae forcing the fleet to retreat south to aid in the evacuation of Athens. Assisting in this effort, the fleet then moved to ports on Salamis. Athens Falls Advancing through Boeotia and Attica, Xerxes attacked and burned those cities that offered resistance before occupying Athens. In an effort to continue resistance, the Greek army established a new fortified position on the Isthmus of Corinth with the goal of defending the Peloponnesus. While a strong position, it could be easily outflanked if the Persians embarked their troops and crossed the waters of the Saronic Gulf. To prevent this, some of the allied leaders argued in favor of moving the fleet to the isthmus. Despite this threat, the Athenian leader Themistocles argued for remaining at Salamis. Frustrations at Salamis Offensively-minded, Themistocles understood that the smaller Greek fleet could negate the Persian advantage in numbers by fighting in the confined waters around the island. As the Athenian navy formed the larger component of the allied fleet, he was able to successfully lobby for remaining. Needing to deal with the Greek fleet before pressing on, Xerxes initially sought to avoid fighting in the narrow waters around the island. A Greek Trick Aware of discord among the Greeks, Xerxes began moving troops towards the isthmus with the hope that the Peloponnesian contingents would desert Themistocles in order to defend their homelands. This too failed and the Greek fleet remained in place. To promote the belief that the allies were fragmenting, Themistocles began a ruse by sending a servant to Xerxes claiming that Athenians had been wronged and wished to switch sides. He also stated that the Peloponnesians intended to depart that night. Believing this information, Xerxes directed his fleet to block the Straits of Salamis and those of Megara to the west. Moving to Battle While an Egyptian force moved to cover the Megara channel, the bulk of the Persian fleet took up stations near the Straits of Salamis. In addition, a small infantry force was moved to the island of Psyttaleia. Placing his throne on the slopes of Mount Aigaleos, Xerxes prepared to watch the coming battle. While the night passed without incident, the following morning a group of Corinthian triremes was spotted moving northwest away from the straits. Fleets Commanders Greeks ThemistoclesEurybiades366-378 ships Persians XerxesArtemisiaAriabignes600-800 ships Fighting Begins Believing that the allied fleet was breaking up, the Persians began moving towards the straits with the Phoenicians on the right, the Ionian Greeks on the left, and other forces in the center. Formed in three ranks, the Persian fleets formation began to disintegrate as it entered the confined waters of the straits. Opposing them, the allied fleet was deployed with the Athenians on the left, the Spartans on the right, and other allied ships in the center. As the Persians approached, the Greeks slowly backed their triremes, luring the enemy into the tight waters and buying time until the morning wind and tide (Map). Greeks Victorious Turning, the Greeks quickly moved to the attack. Driven back, the first line of Persian triremes was pushed into the second and third lines causing them to foul and for the organization to further break down. In addition, the beginning of a rising swell led the top-heavy Persian ships to have difficulty maneuvering. On the Greek left, the Persian admiral Ariabignes was killed early in the fighting leaving the Phoenicians largely leaderless. As the fighting raged, the Phoenicians were the first to break and flee. Exploiting this gap, the Athenians turned the Persian flank. In the center, a group of Greek ships managed to push through the Persian lines cutting their fleet in two. The situation for the Persians worsened through the day with the Ionian Greeks being the last to flee. Badly beaten, the Persian fleet retreated towards Phalerum with the Greeks in pursuit. In the retreat, Queen Artemisia of Halicarnassus rammed a friendly ship in an effort to escape. Watching from afar, Xerxes believed that she had sunk a Greek vessel and allegedly commented, My men have become women, and my women men. Aftermath Losses for the Battle of Salamis are not known with certainty, however, it is estimated that the Greeks lost around 40 ships while the Persians lost around 200. With the naval battle won, Greek marines crossed and eliminated the Persian troops on Psyttaleia. His fleet largely shattered, Xerxes ordered it north to guard the Hellespont. As the fleet was necessary for the supply of his army, the Persian leader also was forced to retreat with the bulk of his forces. Intending to finish the conquest of Greece the following year, he left a sizable army in the region under the command of Mardonius. A key turning point of the Persian Wars, the triumph of Salamis was built upon the following year when the Greeks defeated Mardonius at the Battle of Plataea.

Sunday, November 3, 2019

Corporate Governance and Regulation - A Case Study (RBS) Essay

Corporate Governance and Regulation - A Case Study (RBS) - Essay Example The overdraft facility is one of the most versatile instruments in banking today. The Royal bank of Scotland apart from providing banking services in Scotland through 700 branches also provides branch banking services throughout the British Isles in collaboration with the NatWest and Ulster Bank. The Royal Bank of Scotland provides dedicated retail and commercial banking services in Scotland, Ireland and US. The Royal Bank of Scotland has a worldwide presence in about 40 countries where they provide investment banking services, private banking and also banking network channels for payment across Europe, Asia and Middle East. Apart from the core banking divisions, the bank also has non-core support groups to provide better banking services which includes Asset protection group, Global restructuring group, Risk containment group and the legal group. The Royal Bank of Scotland has a strategic plan for fulfilling its long term and short term objectives. The strategies employed by The Roy al Bank of Scotland include serving the customers to their delight, containing the risk profile of the bank and finally attain sustainable value addition for the shareholders. The Royal Bank of Scotland is governed by a Board of Directors and the managing and executive committee. The bank is headed by its chairman Sir Philip Hampton and the Group Chief executive Stephen Hester. The platform of principal decision making is formed by the Board members of the group who has the overall responsibility and accountability of not only leading the group in a sustainable fashion but also ensure value and returns to their shareholders. The group also has a performance and remuneration committee apart from its supporting risk and audit structure. Apart from taking the policy-making decisions, the Board members of the group also monitors the operations and performance of the group on a periodic basis. The Group Board and the Committees governing The Royal Bank of Scotland is committed to high st andards of adhering to codes on corporate governance. The Board Group scheduled a detail on the company affairs which is reviewed for monitoring effective implementation of the policies on corporate governance. The Royal Bank of Scotland acknowledges diversity and has implemented it worldwide. The Royal Bank of Scotland has around 5000 women workforce globally who are guided by a senior team of personnel. The Royal Bank of Scotland has a designed code of conduct along with defined policies on environmental, social and ethical risk, anti-money laundering, human rights, anti bribery, anti corruption and managing of diversity. These governance and regulatory policies help The Royal Bank of Scotland to maintain a balance of their financial, economic and social goals. Apart from serving their customer well, The Royal Bank of Scotland is committed to be a good employer, fulfil their corporate social responsibilities, open to consultation with their stakeholder for wealth maximization and restoring security and confidentiality of internal information. The Royal Bank of Scotland filed its annual report on 28th March, 2013 with the US Securities and exchange commission. The stock

Friday, November 1, 2019

What factors affect tourism in Oxford and your home city write an Essay

What factors affect tourism in Oxford and your home city write an not more than 600 words(300 words on Oxford and 300 words on factor affecting tourism in your country) - Essay Example Instead, brands should be developed around themes that are linked to the interest of the people and tourists. Culture is essential for a successful and a high-quality tourism industry. Oxford does not make enough of the culture and some cultural providers even never realize the importance of incorporating culture in tourism. Values and culture are essential additional products to the tourism industry. They provide a sense of ownership to the community members as well improve their quality of life. Thus, the tourism industry needs to realize the importance of culture and values of art. Poor tourism infrastructure is a major issue in oxford. The tourist attractions are okay, but there is still room for improvement especially in accommodation, information and transport facilities (Pritchard, Morgan, and Ateljevic, 952). Improvement in the infrastructure is, therefore, essential to increase the number of tourists visiting i.e. provision of better transport for tourists and ensuring that the streets are clean Creation of sustainability in the tourism industry is a major factor. Sustainability needs to be consumer focused and being aware of the visitor’s perceptions of Oxford as well as improving their experience. The industry has not reached the local people. Thus, campaigns are needed to enlighten the residents of oxford on the benefits and importance associated with tourism, and the sector needs to focus more on the consumer needs. Global economies affect the tourism industry in oxford. In the case of a weak UK or US economy, then this makes it to be a very expensive destination for visitors from the US. Thus, it is important to seek new alternative markets and demonstrate their good value for money (Glasson, 138). Russia is among the top 15 countries in the world in terms of the country’s world heritage and cultural resources. However, the countries tourism industry accounts for only 3 percent of the country’s gross domestic product that can be

Wednesday, October 30, 2019

The Primacy of the Fifth Discipline Research Paper

The Primacy of the Fifth Discipline - Research Paper Example With globalization and modern technology prying the world open to all, change has happened and grown so fast that business has to move faster than change to be ahead and stay in front of the competition. But moving faster would mean discarding old habits and practices because of fiercer competition and advances in technology. It is no longer practicable to be following the same old procedures. What is needed, according to Garvin (2008), is a new attitude or a new posture towards learning. What is needed, add Kouzes and Posner (1991), is a new model fit for the world. What is needed is a learning organization (Senge, 1990). ...Hence, his advocacy for the adoption or the mastery of the five disciplines of learning organizations. Systems Thinking. Systems thinking is a theoretical framework that views business and human activity as parts of a larger network, and which are in fact, in themselves, made up of such different parts that are interconnected to form a whole. Systems thinking is the cornerstone of Senge’s (1990) five disciplines, putting the other four in an interconnected web or network to produce a learning and dynamic organization. Senge suggests the adoption of this systems framework as a frame of mind in order to solve complex problems caused by the actions and reactions of different parts against each other. Systems thinking in effect advocates viewing the whole rather than the individual parts. Personal Mastery. Even as Senge pushes strongly for a macro-view of things, he does not abandon the examination of the individual parts. In fact, he recommends the development of the individual to the point of his maximum proficiency so he can exhibit his best self in his chosen craft. Senge admonishes the individual member of the organization to never lose the initiative and the desire to be a learning individual in order to gain such mastery. He suggests for the individual to continually clarify and deepen his personal vision and focus his energies t owards bringing out his full potential as a member of his organization. Senge thinks that for this personal mastery to be developed as a discipline, it must be encouraged, and in fact facilitated, by the organization by creating an environment where the individual can fully develop.

Sunday, October 27, 2019

Comparing The Dsdm And Rup Devices Information Technology Essay

Comparing The Dsdm And Rup Devices Information Technology Essay This report comprises the comparison between two modern systems development methodologies; Dynamic System Development Method (DSDM) and Rational Unified Process (RUP). In the beginning of this report, strengths and weaknesses have been provided for both methodologies plus the challenges related to the implementation. It also encompasses the evaluation framework based on the comparison and justification of method for Complete Solutions. This report also contains characteristics of DSDM and RUP methodologies that are widely used in Agile Software Development and the challenges associated with implementing agile processes in the software industry. This anecdotal evidence has been increased regarding the effectiveness of agile methodologies in certain environments but there have not been much collection and analysis of empirical evidence for agile projects. According to this report after performing comparison, it has been found that DSDM agile methodologies can provide good benefits for small scaled and medium scaled project development whereas RUP seems dominant for software and systems delivery with implementation. Modern societies have been using computer software for more than five decades. Software development used to be a problematic activity for the software developers. Development used to be carried out without any plan and the design of the system was determined from many short term decisions. Small systems used to get away from problems but as systems grew bigger, it became more difficult to add new features in undergoing development and problems were harder to fix. Same procedures for system development were carried out for many years until an alternative was introduced: Methodology. Methodologies impose a disciplined process upon software development with the aim of making software development more predictable and more efficient (Avison Fitzgerald, 2006). DSDM and RUP contain agile concepts such as iterative and incremental development, time boxing, prioritization and active user involvement. According to Avison Fitzgerald (2006), DSDM is a part of Rapid Development Methodology (RAD) whereas RUP is part of Obeject Oriented Methodology. DSDM and RUP have been successful by using them in iterative development life cycles. Both methodologies have become the most important challenger in the field of agile development. This report has revealed the comparison between both processes from a DSDM point of view. It has examined the strengths and weaknesses of the processes (DSDM RUP) plus the differences and the similarities. Both processes can be combined in a system development approach which could result in better product. DSDM and RUP Comparison RUP Definition: Jacobsen et al (1994) define RUP is an iterative approach for object oriented systems, and it strongly embraces use cases for modelling requirements and building the foundation for a system. In 2002 RUP was acquired by IBM. According to IBM (2011) RUP is a comprehensive process framework that provides industry-tested practices for software and systems delivery and implementation and for effective project mangement. DSDM Definition: According to DSDM Atern (2011), DSDM is the processes by which solutions are developed must be agile and deliver what the business needs when it needs it. DSDM offer agility and flexibility by using useful processes in project development with the combination of solution developers knowledge and with the usage of advanced supportive tools and techniques. System delivery can be achieved by presenting many prototypes and final product can be delivered on different timescales. Dynamic System Development Method and Rational Unified Process are the part of Agile Methodology for the project development. They both follow the common rules and procedures by utilizing iterative and incremental development. This common usability and functionality of DSDM and RUP can be seen through their similarities in system development. Similarities: DSDM and RUP Principles The success of DSDM Atern is based on its 8 principles for the system development which are also carried by RUP in development. Lifecycle As DSDM and RUP processes are part of Agile Methodology hence both use iterative and incremental lifecycle for software development. Process Model RUPs framework which defines the complete solution model for any small level project can be adopted by DSDM framework which consists of set of rules for developing a system. Terminology As both processes support and use various tools and techniques but still they share many common terminologies, e.g. Configuration Management, Dependency Management etc. Roles RUP favours the support and importance of roles and responsibilities related to system developers along with other business users where as DSDM concentrates on business owners, business visionaries and business users. Both processes realise and utilize the actors involvement in system development. Techniques DSDM and RUP, both use various advance techniques and tools in software development and in project development. There is large number of tools supported by both approaches which can be seen in comparison table. Guidelines Both processes include guidelines on different aspects of the project lifecycle. RUP includes very complete guidelines on UML modelling, Requirements management, Development, Testing and Configuration management. DSDM includes support for facilitated workshops and timeboxing. Templates RUP includes a number of general and tool specific templates. DSDM deliberately avoids templates to encourage wider usage. Examples Both processes provide project examples, DSDM providing these examples in the form of white papers, where RUP includes them in the on-line process. Tools RUP provides comprehensive documentation on how the Rational Tool set integrates with the process. This provides the practitioner with context sensitive help within the particular Rational tool. DSDM provides guidance on tools to assist people in choosing their own tool set.

Friday, October 25, 2019

Essay --

Evidence of foreign aids ineffectiveness is easily seen by the fact that there are more than thirty six countries who have received more than ten percent of their Gross National Income from foreign aid for at least the last three decades. In this amount of time the goals of creating economic growth and self-sufficiency have yet to transpire. Historically aid has never lasted this long. The times where aid has been shown to be effective in meeting its goals, like the Marshall Plan, it only lasted a few years. Not only that, during times where aid was successful it never topped three percent of the recipient countries GDP. Historically when aid has been given for longer periods of time, like it was in the Cold War, it was slowly decreased until no longer needed. The foreign aid that is seen today has not only lasted longer but has also increased and grown larger over the past three decades. This ineffectiveness has not gone unnoticed. This is why programs like the Millennium Challenge Account have been created. The idea behind these programs is to be more selective with what countries aid is given to and to monitor the aids value in helping those countries (Clemens, Radelet, and Bhavani, 2004). It is important to understand that not all aid has been futile. There are many times where aid has been successful. As research done by the Center for Global Development has shown, the commonality found in its success stories is when aid is given with an objective (Levine, 2004). William Easterly cites in â€Å"CGD Working Paper 65† that both South Korea and Botswana as two examples of where aid was given to help local efforts financially temporarily and turned in long term success where institutions were formed that were self-propelling and fore... ...ry’s government having less of an incentive to tax because aid is a non-earned source of revenue. The idea is less taxation will open markets and cause more consuming and investing. This may be effective, but only as long as the aid is being given. During this process the lack of taxes causes the recipient country’s government’s institutions and administration to weaken because they lost their legitimacy. Taxes are the only way to assure that both a country’s government and its citizens are accountable to one another. Self-reliance is positively correlated with the integrity of a country’s sovereignty (Brautigam and Knack, 2004). Thus the more aid a recipient country receives, the less accountable the government and citizens are to one another, resulting in the less sovereignty which drives the need for more foreign aid and creates a dependency on donor countries.

Thursday, October 24, 2019

Gaelic football Essay

My chosen sport is Gaelic football and my local club is called Roger Casements GAC which is situated in the medium sized town of Portglenone. The club was founded in 1940. It is a GAA club with the aim â€Å"The GAA is a community based volunteer organisation promoting Gaelic Games, culture and lifelong participation† (www.gaa.ie). There are 9 teams in my club ranging from under 6 years to seniors, with 20 -25 players on each panel. The club is organised by an elected committee comprising 12 people and assisted by the backroom team for the organisation and management of the teams. The club is the pride of the community with many paying members, 300 in total. The Antrim county board organises fixtures for senior players whereas the southwest Antrim board organises matches at juvenile levels. Development from Grass Roots to Elite: Grass Roots – The lowest level in Roger Casements is the under 6 team which trains weekly and play small scale friendly matches against other local teams. Skill development is the main focus at this young age. Schools – The secondary schools in the area also support the development of young players. Local schools such as St. Louis and St. Mary’s have a high reputation of producing successful Gaelic teams. The standard of competition increases progressively through the age groups as players have access a higher level of coaching and better training facilities. Club – Players progress through the age-groups until they reach senior level, the pinnacle of club football where they compete in the county championship and the county league with the aim of becoming All- County champions. Elite – The elite level for a Gaelic player is the senior county level i.e. elite. To play for one’s county is a great achievement. Regional Development Squad Under age players Senior County player Majority of club players and School Finances of the club: The club raises finances in a number of ways; The weekly club lotto. Advertising panels around the pitch to attract the capital of local businesses. Sponsorship by local businesses in return for the name and logo being featured on the team jersey. Additional social events at the pavilion such as a fancy dress Halloween ball, the X-factor, Golf days and Tribute Acts. Gate receipts from matches. Members pay an annual fee of twenty pounds which includes insurance for the players.. The Lottery funding project is supporting Casements Gac in the provision of new facilities as are the Antrim county board. Facilities: The club benefits from the use of private facilities, bought and paid for over fifty years. It owns its own land consisting of one pitch and high quality changing rooms. Casements also own a club pavilion with a bar and indoor hall which is available to the general public. There is also a local Gaelic pitch owned by the district council which helps the club avail of the use of limited public sector facilities. Local schools, colleges and clubs: The local schools genuinely get on well with each other and allow their facilities to be used for community use. We train in our own pitch, a community pitch or the school pitch. Casements facilities are largely open for community use and other teams may book them by request. Gaelic football is now a major sport with schools as it is taught on the curriculum. The local primary school encourages young children to join Casements to develop their game. Post-primary schools help to further develop a player and work well with my club in organising facilities and training. Club Schemes: The club runs many GAA accredited schemes such as the mini 7’s, Cà ºl Camp and internal club award schemes. The club has a prize giving ceremony every year in which the â€Å"player of the year† and â€Å"most improved† awards are presented. The club also runs a Cà ºl camp to develop the ‘FUNdamental’ skills of the younger players with the emphasis on fun as well as skill (www.rogercasementsgac.com). The club within the voluntary sector as it is run and financed by volunteers. The GAA is a voluntary organisation where managers and players volunteer to take part. Officials are paid a small sum to encourage officiating and as there are small numbers. Disabled Members: Unfortunately, locally there are no GAA activities for the disabled. However proper access is availoable and everyone is made to feel part of the community. Disabled members also have the chance to manage and help to develop young players. Gender issues: The club caters for men’s Gaelic football and ladies camogie at all ages. Unfortunately there is a gender bias within the GAA as a whole as women aren’t allowed to compete with the males. Casements doesn’t cater for a men’s hurling team or a women’s Gaelic team. Lack of numbers is a major influence. I can safely link my role as a leader and performer at my local club. It has clearly developed me as a performer from a young age and this has given me the characteristics and qualities necessary to be a leader. There are also opportunities to become involved in coaching and officiating from a young age e.g. young whistlers and coaching foundation course where there are regular classes in local areas. These are run by the Ulster Council and are generally free to members of the GAA. Critique: Sourcing my information for this study was relatively easy due to the varied supply of information. What I did find less pleasing was the fact that there aren’t any real efforts currently being made within the GAA to adapt the game for people with disabilities, unlike some other sports. This is an area for potential development by the GAA. Female participation is well established in the county and indeed in Ireland but unfortunately, in my club, there aren’t sufficient numbers interested to warrant a team. There are few local public sector facilities available which limit the clubs use of these e.g. leisure centres and gyms. Bibliography: www.rogercasementsgac.com www.antrim.gaa.ie www.gaa.ie Roger Casements GAC-A history of 60 years www.google.co.uk/images

Wednesday, October 23, 2019

Bacterial Transformation Lab Report Essay

Backround: The plasmid pGLO contains an antibiotic-resistance gene, ampR, and the GFP gene is regulated by the control region of the ara operon. Ampicillin is an antibiotic that kills E. coli, so if E. coli, so if E. coli cells contain the ampicillin-resistance gene, the cells can survive exposure to ampicillin since the ampicillin-resistance gene encodes an enzyme that inactivates the antibiotic. Thus, transformed E. coli cells containing ampicillin-resistance plasmids can easily be selected simply growing the bacteria in the presence of ampicillin-only the transformed cells survive. The ara control region regulates GFP expression by the addition of arabinose, so the GFP gene can be turned on and off by including or omitting arabinose from the culture medium. Purpose: The purpose of this lab was to understand bacterial transformation, how it occurs, and to make DNA glow. Hypothesis: If the transformed E. coli is mixed with the ampicillin resistance gene, it will be able to grow in the ampicillin plates, but the non-transformed E.coli will not. Materials: Two microcentrifuge tubes 500 uL of ice cold 0.05 CaCl2 E. coli bacteria A sterile plastic loop A sterile P-20 micropipette 10 uL of pAMP solution A timer Ice A water bath 500 uL of Luria broth A spreading rod Four plates Incubator Procedure: Day before lab 1. Streak E. coli host cells for isolation. 2. Prepare six source plates. Day of lab 1. Get two microcentrifuge tubes, which should each contain 200 uL of cold CaCl2 solution. Label one tube with your initials and a (+) and the other tube with your initials and a (-). 2. Transfer 2-4 large colonies using a sterile plastic loop to each microcentrifuge tube and completely resuspend. Do not transfer any agar. Put the tip of the loop into the CaCl2 solution and spin until there is not any cells on the loop. 3. Close each of the tubes and put them in ice. 4. Ask your teacher to use a P-20 micropipette to add pGLO DNA to your transformation mix. 5. Add pGLO DNA to the (+) labeled microcentrifuge tube. 6. Incubate both microcentrifuge tubes on ice for fifteen minutes. 7. Take both tubes out of ice and immediately place in incubator at 42Ù ¥C for 90 seconds. 8. After place both tubes back in the ice for two minutes. 9. Add 200uL Luria Recovery Broth to both microcentrifuge tubes. 10. Let both the tubes rest at room temperature for 10 minutes. 11. During the 10 minutes, get the LB agar and LB+AMP agar plates ready. Mark your plates with the transformation tube mixture to use (+ or -), the lab group names, and the date on the top of the dishes. 12. Add 100ul of the pGLO transformation cell mixture to the center of the agar surface of the corresponding LB agar and LB+AMP plates. 13. Use a sterile plastic loop to distribute the cell suspension evenly on the plate by â€Å"skating† the loop back and forth across the LB agar plate several times. 14. Use the same loop and technique to spread the same cell suspension (+) on the LB+AMP agar plates. Dispose of the sterile loop in a beaker of germicide. 15. Repeat the procedure by spreading the (-) transformation cell mixture to each of the (-) labeled LB and LB+AMP plates. Be sure to use a fresh plastic loop for the ‘None’ transformation mix. 16. Stack your group’s set of plates on top of one another and tape them together. The plates should be left upright position to allow the cell suspension to be absorbed by the agar. 17. Place the plates in an inverted position (agar side on top) in a 37Ù ¥C bacterial incubation oven for overnight incubation (15-20 hrs.). Day after lab 1. Lower the lighting in the room and use a long wave U.V. light to visualize the transformed cells that will glow due to the expression of the green or blue fluorescent proteins. Data: LB+ (Positive Control) LB- (Positive Control) LB/AMP+ (Experimental) LB/AMP- (Experimental) Bacterial Growth lawn lawn 3 colonies No growth Conclusions: The bacteria treated with the pAMP solution developed a resistance to ampicillin and were able to grow on the ampicillin plate. Those that were not treated with the pAMP were not able to grow on this medium. The plates with no ampicillin served as a control to show how the bacteria would look  in normal conditions. Transformation is never fully effective, Only cells that are competent enough are able to take up the foreign DNA. Therefore, the ampicillin+ plates showed less growth that the control plate. Questions: 1. Record your observations about the color and growth (number of colonies) of bacteria on the Petri plates. If you have so much bacterial growth that you can’t count individual colonies, this is referred to as â€Å"lawn.† LB+ (Positive Control) LB- (Positive Control) LB/AMP+ (Experimental) LB/AMP- (Experimental) Bacterial Growth lawn lawn 3 colonies no growth 2. Calculate the transformation efficiency of your transformation experiments. Transformation efficiency refers to the number of cells transformed per microgram (ug) of DNA. The transformation efficiency of my transformation experiments is 0.0125 cells transformed per microgram (ug) of DNA.

Tuesday, October 22, 2019

Free Essays on Art And Law

In today’s society artist feel that they should have free reign that would entitle them to create anything they feel necessary and depict whatever they desire without any regard to the content, imagery, or morality of their work. They believe it would hinder their work to have limitations placed upon them and their artwork. They hold the opinion that they should be able to express themselves in anyway, and anywhere. In my opinion artists have lost the ability and the want to create things pleasing to the eye, mind, and soul. Artists of this day and age feel that they are above the law because what they create is done all for the sake of art. Artists seem to have no ethic when it comes to their work. They create thing simply for the reaction. When commissioned to create a piece of art they get upset when limits are put on them. They are given a grant to create a piece of art and guidelines to follow and they become upset when they are told that they did not meet the guid elines because they chose to go off on their own path of expression. Not only do standards come with money but as citizens we all have standards to live by. The United States has law that prohibits certain content from being displayed in public, but some artist only seem intent to push the envelope when it comes to these laws. Just as censorship and the creation of art viewed as obscene exist today, it existed in the past. Some felt it was necessary to prevent the viewing of obscene art because even thought it had artistic value, the obscene content exceeded the artistic value. In the middle of the eighteenth century, the king of Naples initiated an excavation of the ancient city of Pompeii, Rome. In 1748, the first intact fresco and a skeleton were discovered and it became clear that this was a remarkable archaeological site, unlike any previously unearthed remains of the ancient world (Douzinas and Nead 203). Among these amazing finds were sexually expl... Free Essays on Art And Law Free Essays on Art And Law In today’s society artist feel that they should have free reign that would entitle them to create anything they feel necessary and depict whatever they desire without any regard to the content, imagery, or morality of their work. They believe it would hinder their work to have limitations placed upon them and their artwork. They hold the opinion that they should be able to express themselves in anyway, and anywhere. In my opinion artists have lost the ability and the want to create things pleasing to the eye, mind, and soul. Artists of this day and age feel that they are above the law because what they create is done all for the sake of art. Artists seem to have no ethic when it comes to their work. They create thing simply for the reaction. When commissioned to create a piece of art they get upset when limits are put on them. They are given a grant to create a piece of art and guidelines to follow and they become upset when they are told that they did not meet the guid elines because they chose to go off on their own path of expression. Not only do standards come with money but as citizens we all have standards to live by. The United States has law that prohibits certain content from being displayed in public, but some artist only seem intent to push the envelope when it comes to these laws. Just as censorship and the creation of art viewed as obscene exist today, it existed in the past. Some felt it was necessary to prevent the viewing of obscene art because even thought it had artistic value, the obscene content exceeded the artistic value. In the middle of the eighteenth century, the king of Naples initiated an excavation of the ancient city of Pompeii, Rome. In 1748, the first intact fresco and a skeleton were discovered and it became clear that this was a remarkable archaeological site, unlike any previously unearthed remains of the ancient world (Douzinas and Nead 203). Among these amazing finds were sexually expl...