Eco Essay Example | Topics and Well Written Essays - 2500 words

Eco - Essay ExampleA guest relation is one primary feature of phone line that can allow a small high society to outshine large business contentions without go bying much money or time. Truthfully, customer traffic bequeath build a concrete reputation for an organization and earn repeat clientele. This paper will address customer relations as a congruent economic issue in an organization. In order for any organization to succeed, it must bear in mind that the ultimate goal of all customer relations programs is to establish and build long-term relationships- those in which customers keeps buying the product or service and recommending it to others- with customers. For an organization to achieve this objective, it may need to go to greater lengths to build strong reputation for lavishing their customers with special services, gifts, discounts or other benefits (Schulz, 2008). Nowadays, customer relations has become such a vital paradigm in advance(a) business that people commonl y refer to relations with an organizations internal and external customers. ... Nevertheless, acquiring clients and maintaining them is yet another challenge facing many an(prenominal) organizations worldwide. The main aim for all businesses is to gain the most out of their activities. Therefore, customers and customer relations are essential factors that contribute to achievement of this goal (Bliss, 2006). Cognitively, it becomes vital to accent on customer loyalty in order to achieve an organizations objectives. The main purpose of most well developed customer relations is to turn one time or occasional clients into loyal buyers. Customer relations specialists distinguish loyalty from satisfaction, putting across that, it is possible for an organization to contact customers but have no particular loyalty. Some customers claim to draw satisfaction from one companys products but still buy competitors products as well. Indeed, what mostly drives the emphasis on loyalty is the bot tom line (Kollin, 2011). Customer relations analysts assert that, by estimates, an organization can spend much higher amount of money in attracting new customers compared to that required in bringing back loyal customers. In addition, repeat customers are more(prenominal) likely to recommend the company to others and try to out the companys latest products and services. The financial results are that a small percentage increase in customer loyalty can translate into significant rise in profits. Nonetheless, the opposite of customer loyalty- customer turnover- can deplete an organizations market resources and signal weaknesses in the firms brand image or its competition position. However, it is worth noting that, high turnover does not necessarily depict that the companys underlying products or services are at fault. Rather, it may be the negativity or